Random thought about Social Media, the fashion world and one designer:
This year there have been several big names in the fashion industry exploring new ways to capture our attention. They are getting creative and giving fans and customers what they want in a way that has never been done before. Through various social media outlets, we are shown everything it takes to have a successful show including ‘behind the scenes’ footage of fashion week (which are Tweeted and Facebooked moment by moment). Who knew it was SO stressful back there!! It’s both exciting and monumental that we can actually move at the speed of light, side by side with everyone involved in the shows production.
Armed with this new way to market to the masses, one of the designers that is keeping his finger on the pulse is Karl Lagerfeld. He has designed fashionable ‘movie shorts’ which are interesting and artsy and as suspected, leave the viewer ALWAYS wanting more. These movies are brief yet its just another way to get his designs out to the masses and keep his name at the top of people minds. Aside from being a clothing designer, he is now a director/producer for content in the social media world.
Social Media is working for everyone in every industry, this is just one example I found interesting. Karl Lagerfeld has optimized the power of social media leading to another outlet for creativity and marketing… Brilliant!